Overview: Here is a word cloud of the most frequent words used overall. Of course, “Carleton” is the most frequent. Just based on this word cloud alone, you can see the variety of topics that Carleton tries to emphasize on their front page – athletics, community, faculty, financial, teaching. With this variety of words, one can assume that Carleton is trying to appeal to a large audience, hoping to catch the eyes of prospective students.
To look at the trends, we decided to focus on how the trends formed every decade.
The earlier years seemed to focus on simply getting information organized and on the website. The later years Created a sense of community through more student-focused areas of discussion. While more pictures started to arise as time went on, so did the variety of words
